/The standard ideas behind 'viral' growth are that well-connected
'influencers’ play a dominant role in the spread of an innovation,
with the ‘stickiness’ (an analogue with infectiousness) of the
innovation itself the other key factor in social marketing. This
works for spreading information or simple ideas, but not beliefs and
behaviours, which are much harder to influence. However, there are
strategies that can be used to spread these complex contagions
through social networks, online and offline./

/Social change is about norms rather than information. Social
networks should be viewed as prisms through which people understand
ideas, beliefs, and behaviours, not as mere pipes for transmitting
them. This network bias can reinforce people’s existing biases, but
can also be used to trigger enthusiasm for an innovation or social
movement./

*A Learning Café, every Thursday at 3 pm EDT* https://everytimezone.com/s/868e6e9a *Topic: /Raise the Value of Learning via time currency in shared activities <https://drive.google.com/file/d/111nljAE2-8xkssTc4_tU03_vxMnibbzL/view?usp=share_link :>///*/ ///// // // // // // // // // *Your invited to chat up **Tom's View,*/*‘Change’ summary by Tom Woodroof <https://docs.google.com/document/d/19tHexrqo7X-9GPFjg3MtRdx1_TTOgl84/edit?usp=drive_link&ouid=115808128256082659355&rtpof=true&sd=true>* / /The standard ideas behind 'viral' growth are that well-connected 'influencers’ play a dominant role in the spread of an innovation, with the ‘stickiness’ (an analogue with infectiousness) of the innovation itself the other key factor in social marketing. This works for spreading information or simple ideas, but not beliefs and behaviours, which are much harder to influence. However, there are strategies that can be used to spread these complex contagions through social networks, online and offline./ /Social change is about norms rather than information. Social networks should be viewed as prisms through which people understand ideas, beliefs, and behaviours, not as mere pipes for transmitting them. This network bias can reinforce people’s existing biases, but can also be used to trigger enthusiasm for an innovation or social movement./ Our chat will be casual and open-ended, so feel free to come with any questions, comments, or ideas you may have. We'd love to hear from you and have you be part of the conversation! *Also see Dorian's view,* /*Complex Contagions & Behavior Change* <https://docs.google.com/document/d/1ClWzOAJsin48vmZg-9tLVHEVXFXp7ZBP/edit?usp=drive_link&ouid=115808128256082659355&rtpof=true&sd=true>/// // // // // **Know that your comments are greatly appreciated, :thinking: :joy: *Join Zoom Meeting* https://us06web.zoom.us/j/86933827987 Meeting ID: 869 3382 7987 Pass code: 174745 Click HERE to Chat with Tony <https://pickatime.acuityscheduling.com/schedule.php> Until next time, Tony Budak, More Fun and Less Stuff, on behalf of our Learning Network P.S. Become a Member top left and or Record your unpaid work time to get valuable - spendable Learning Time Credits. <https://hourworld.org/bank/?hw=1968>